We had Yale – Great Lakes research centre conference on 24th of December. The PepsiCo Chief Ms. Indra Nooyi made a special appearance. She emphasized that everyone should cultivate a global mindset and a local insight in order to make a mark in this globalized economy. Ms Nooyi, who epitomizes the theme “Global mindset, Indian Roots”, felt that it was time for academia and research to come with more contemporary methods of ‘predicting future behavior’ of consumers by observation, by cultural focus and by ethnography rather than using the traditional methods of qualitative research.
Apart from Ms Indra Nooyi, several illustrious thought leaders and professors of the world shared their views in the conference. Dr Seenu V. Srinivasan of Stanford University, who is regarded as world’s foremost authority in marketing research, expounded the technique of a using ‘conjoint analysis’ as a method to predict future behavior. Prof Paul Prabhakar, Dean of FSU spoke about the DNA of a sustainable business enterprise. Dr Sudhakar Balachandran, who was awarded the outstanding faulty award at Columbia Business School, spoke on Share holder value maximization. There were many interesting case studies/talks by Dr Suj Krishnaswamy, Dr Sridhar Moorthy, Dr Rama Shankar, Dr Siva Nathan, Dr Ashok Vasudevan and Dr Neharika Vohra. Paper presentations from many well known schools like Indian Institutes of Management – Ahmedabad & Bangalore, Indian School of Business-Hyderabad, IIT-Khargpur, IIT- Chennai etc also attracted the audience. Prof Sriram, Executive Director of Great Lakes thanked Ms Indra Nooyi and all other distinguished professors for making such thought provoking speeches.
It was very fortunate to listen to all these people together.
Great Day in the History of Great Lakes…
it was great to have Ms. Nooyi at our campus